Seller's Guide
How Kiawah Markets Your Home
Kiawah Island Real Estate marketing professionals utilize the most powerful media resources to optimize results and sell your home.
Brokerage Brochures
KIRE's marketing professionals produce brochures for each home. Professional photographers, copywriters, and graphic designers create a visual representation for prospects to review and admire properties that are of interest. Each brochure includes photography, a floor plan, and property description that tells a story.
Web Marketing
Averaging more than 50,000 visitors a month and serving as the leading source for Kiawah Island real estate, the website advertises villas, homes, and homesites for sale and also promotes Kiawah and its Island lifestyle as a premier choice for second homes and primary residences. Property listings may include exterior, interior, and aerial photography, a virtual tour and interactive locator map, identifying homes within neighborhood settings. New, premier, and featured homes will be highlighted for easy access. Plus, there is a Buyer’s and Seller’s section available to help in the sales process.
The new site has been optimized so it will be found quickly through major search engines such as Google and Search Engine Advertising (SEA), and online banner ads encourage users to click through to the Kiawah Island Real Estate site immediately.
On-Island Exposure
Four Real Estate Offices
Kiawah Island Real Estate is the only real estate company located on Kiawah Island. Our four sales offices are open seven days a week, enabling us to reach the visitor first.
Vacationer Marketing
Check-in packets
KIRE realizes the importance of touching the vacationer while they visit the Island. We supply maps of the Island in Kiawah Island Golf Resort's check-in packets for The Sanctuary and property rental guests. We also provide postcards with beautiful photography of Kiawah for guests staying in rental properties through Resort Quest and Beachwalker rentals.
Kiosk displays
KIRE places real estate information inside kiosks displays, which are located in heavy traffic areas near Night Heron Park, The Straw Market, and Freshfields Village.
Cable TV Station
Everyone loves to peek inside Kiawah homes for sale on television. What better way to promote KIRE listings than to have a cable channel on the Island that televises them? Televisions inside resort rentals are tuned to this station when new guests arrive for their visit.
Rental Signage
For some, visiting Kiawah is a tradition, and many families stay at the same property year after year. We provide unobtrusive signage for rental properties on the rental program that are currently for sale so that the guests are prompted to contact a sales executive.
Brokerage Advertising
Christie's Great Estates
KIRE is an exclusive affiliate of Christie's Great Estates, providing international marketing of our most exclusive properties and qualified referrals from other Christie's affiliated brokers worldwide. We advertise specific properties in Christie's Great Estate Magazine, on their website christiesgreatestates.com, and Kiawah Island was selected to be part of their Great Destinations section on the web.
Wall Street Journal
KIRE publishes select listings for sale in the Wall Street Journal and also on their website. The Wall Street Journal is an international daily newspaper published by Dow Jones & Company in New York City, New York, USA, with Asian and European editions, and a worldwide daily circulation of more than 2 million. The website boasts the highest quality news and information as well as a coveted audience of senior executives, affluent males and opinion leaders.
The New York Times
The New York Times is a daily newspaper published in New York City and distributed internationally. KIRE advertises properties for sale in this paper to target our New England prospects, which make up a large segment of our property owner database.
Locale.com
A new marketing endeavor for KIRE, locale.com is a luxury real estate website that includes unique content, community profiles, and most importantly an active marketplace featuring KIRE property for sale. Listing Kiawah properties on Locale.com provides exposure on The Wall Street Journal and The New York Times websites, which targets an extremely qualified audience.
The Post and Courier
The oldest daily newspaper in The South, the Post and Courier is the local paper of Charleston, South Carolina and surrounding counties. We advertise our listings every Sunday reaching over 100,000 Charleston residents and visitors.
Prospect Marketing
Prospect marketing is a critical part of what will continue to make Kiawah Island a sought after community for years to come. KIRE sees the value in marketing to new buyers. We work closely with an advertising agency that helps us qualify which national publications will attract qualified buyers. We track our reader response rates monthly and reevaluate our publication list to stay current with the market trends.
Direct Mail
Postcards
KIRE mails a postcard to property owners each month with a list of properties that have sold on Kiawah Island. Created as a series, four messages speak to KIRE's integrity, experience, access to buyers, and market results.
The Forecast Newsletter
Printed three times a year, The Forecast is all about the real estate market on Kiawah Island. It talks about KIRE sales, market evaluations, thoughts from the KIRE President, marketing initiatives, and other newsworthy events to keep our property owners well informed of KIRE's happenings.
Island Insights
A local favorite, Island Insights captures the true essence of life on Kiawah Island. With stories ranging from the Nature Conversancy to the latest on the putting greens, Insights feeds property owners with an informative taste of everything Kiawah Island life has to offer.
Legends Magazine
Celebrating its 20th issue in 2009, Legends Magazine is an award-winning publication produced in-house by KIRE's marketing department. It combines substantive articles with exceptional photography and design. Legends is a fashionable accessory for your coffee table as well as an enjoyable guide to gracious Lowcountry living.
Surveyor & Catalog of Homes
The Surveyor and Catalog of Homes showcase all of KIRE's homes for sale. Printed quarterly, the Surveyor is distributed by agents to interested prospects.
Development Release Brochures
Upon the direction of the partners and development team, KIRE releases new product for sale twice a year. Property owners and prospects from our database receive a brochure that details the offering.
Events
Home Tours & Reception
KIRE hosts a several home tours each year. An array of Kiawah's finest homes are put on display for all property owners and their guests to attend at no charge. Immediately following the tour, KIRE hosts a cocktail reception where participants relax and mingle with fellow property owners and KIRE Sales Executives.
Brightest and Best Speaker Series
KIRE created an intimate speaker series that brings property owners together to preview innovative ideas on topics of real interest or concern.
American Express Luxury Summit
This two-day, by-invitation-only conference features keynote presentations, case studies, research findings, and panel discussions on the state of the global luxury sector. Established in 1999, the Summit gathers 250 of the world's major luxury producers, marketers and retailers and is the premier US event dedicated exclusively to the luxury industry. KIRE's Director of Marketing attends this conference each year to learn the latest trends and how to implement them to benefit our buyers and sellers.
Christie's Great Estates Conferences
As an exclusive affiliate, KIRE attends several of Christie's conferences that provide valuable tools for many facets of our company. KIRE's President attends several conferences, which allow him to interact and brainstorm with other affiliates from around the world. Agents attend the regional conferences to network and continue their education in the luxury real estate market. Our Director of Marketing also attends a conference that offers cutting edge methods for capturing prospects and marketing to a luxury client.
